If there's one thing that defines commercial casting, it's speed. Once a brief lands, the whole process from submission to shoot can happen in a few weeks! But to understand why casting moves so fast, it helps to understand where it sits in the bigger picture.

This is the first in a series walking you through working in commercials, from the moment a casting lands on Spotlight, right through to getting booked and doing the job. We're starting at the beginning: the breakdown itself.

AI can copy a face, a movement pattern, and a voice from short clips. The tech is moving so fast that contracts are not keeping up. We are learning the risks as they appear.